I’ve got a few months to run, since I pay annually, but I’ve cancelled my Amazon Prime subscription. It’s a protest against Britain’s involvement in the Nigeria-Biafra thing, against our support of America in Vietnam and against ‘Cold Turkey’ slipping down the charts. Not really. But it is a kind of protest. Here’s why I’m cancelling.

I’ll start with the most concrete reason why: although I’ve had a lot (too much!) of use of the free delivery side of things, I’ve not really accessed the video content much lately. Partly, that’s because it’s not very convenient. I’ve got an Apple TV, which I quite like. It’s got a good interface, it’s reliable and stable, and most of the things I now watch can be accessed through it. But Amazon have dug in their heels and refused to develop an Apple TV app. They’ve got apps for the iPhone and iPad, and you can watch on your MacBook, but they’ve arbitrarily picked on this one device not to support.

I can still throw stuff from my phone onto the Apple TV using Airplay, which works fairly reliably. Problem is, when I do that, I can’t use my phone for anything else. My other way of watching Amazon content is via the shonky app on my (old) Sony Blu-Ray player. The interface on that is terrible, and finding content is painful and slow.

So reason number one is this: Amazon are playing stupid games with Apple and their lack of support for AppleTV is nothing short of malicious.

Will I miss the actual content? Not really. Some of their stuff is okay, but none of it has that hooky, addictive quality that makes you care if you miss it. The show I enjoyed the most, Bosch, is pretty decent, and beautifully made, but it’s not so wondrous that I’d continue to pay for the service, as inconvenient as it is.

In fact, decent and beautifully made is a good descriptor of quite a lot of Amazon’s content. The Man in the High Castle looks incredible, but as far as character and story go, it’s just not that compelling. Red Oaks is pretty good, but I didn’t find season 2 as charming as the first. Then there’s Mr Robot, which is brilliant, and which is must-see TV, but since it’s not actually an Amazon production, I should be able to get it on DVD.

Which brings me to my most petty and childish reason for cancelling my subscription. The biggest ballyhoo Amazon has ever made about its content concerns The Grand Tour, Clarkson and co’s self-indulgent money pit show. Now, I’m sure many people over the years threatened not to pay their TV Licence because of various things Clarkson said or did. I wasn’t one of them, but I came to hate everything Top Gear stood for, so now I’m taking the opportunity to cancel my Amazon TV licence, because I don’t want to contribute one more penny to Clarkson’s lavish Chipping Norton libertarian lifestyle.

This last reason is petty, and if Amazon were to suddenly about turn and produce an AppleTV app, I might think again. But I’ve waited long enough, so the cancellation is in.