I have David Hepworth to thank for my podcast habit. It was the flash of insight that went along with listening to an episode of The Word podcast several years ago: I realised that I could listen to people talking about The Beatles forever, and took a mere two-hour discussion in my stride. Whereas, I thought, mainstream radio might offer a 5-10 minute whiz-around of talking heads and that would be your lot. Not since John Lennon died had I been able to indulge myself in hours of nitpicking and train-spotting. Some podcasters apologise now and then for being a little too much inside baseball, but that, for me, is the whole point.
Uncommon People: The Rise and Fall of the Rock Stars 1955-1994 is Hepworth’s follow-up to 1971: Never a Dull Moment, which I reviewed a while ago. I ended up being underwhelmed by that book because I had little interest in the music being discussed (turns out that 1971 didn’t see much that I like released). I’m underwhelmed by Uncommon People for different reasons.
I just watched one of my favourite movies, Pleasantville, with one of my classes, and when it finished I told my students that I thought it was almost perfect bar two things. The first thing was that it had too many endings. The second was that, for a movie that uses colour as a metaphor for change and prejudice, it neglected to include any actual people of colour.
So here’s what’s wrong with Uncommon People. On the one hand, Hepworth has a tendency to labour the point. He was always the shouty one on the Word podcast, and it could start to get on your nerves. As an editor, I’m sure, he would be able to look at such writing and strike out the third-to-tenth ways in which he expresses the same idea. As an author, one suspects that each chapter needed to be a certain length, and he just couldn’t stop himself from adding just one more pithy way of explaining what he meant. This is the Too Many Endings problem.
When the material is familiar, this starts to grate. I’m sure there won’t be many people reading this who don’t know at least 50% of the lore herein. Which is a problem. Because what can Hepworth say about Bob Dylan, or the Beatles, or Elvis, that hasn’t been said many times before? And while we might enjoy sinking into the warm comfort of this history, it still reads a bit like Shouty Dave trying to bludgeon you with his point.

On the other hand, Uncommon People is a victim of rock’s historical sexism and tendency to think colour doesn’t matter. There are chapters on Janis Joplin, Bonnie Raitt (who I’d never describe as a rock star) and Madonna (likewise), and it opens of course with Little Richard and features Jimi Hendrix. But give or take Michael Jackson (not a rock star) and Bob Marley (*sucks teeth*), the subjects of each chapter are overwhelmingly white and male.
As to the idea that the breed died out after 1994 and Curt Cobain, I’m afraid I lost interest at least a decade before that. He argues that tech and Hip Hop took over from Rock after 1994, which may well be the case. The fact was, nobody was measuring sales properly before the 1990s, and it’s almost certainly the case that Country was bigger than Rock all along. I made the mistake of commenting to this effect on the Guardian review of this book and got shouted down. I didn’t feel like explaining that US charts are based on airplay not sales, and that the absence of Country in mainstream playlists doesn’t mean it’s not outselling other genres. Still, with this book, the idea of a rock star is the point. Sales don’t matter, popularity doesn’t really matter. What counts is the image and the attitude.
The conceit of the book is that he takes a single date for each year and tells a story about a particular star in that era. This allows him to cover Bob Dylan twice, for example, but his choices seem perverse and arbitrary all the same. Bob Dylan in 1961 was not a rock star (though I take the point that his reinvention of himself sets the template). Bob Dylan in 1986 is a rock star, but not really at his peak. Of Dylan the original rock star of 1965-66, or 1975-6, there’s nothing. The sheer charisma of Dylan in white face on the Rolling Thunder Revue tour is stunning.
As to the inclusion of obvious pop stars like Duran Duran, Jackson and Madonna, one wonders why they get in while others don’t. Obviously, everyone will have their own lists/ideas, but Tom Petty (an inspirational figure to many musicians who is name-checked and referenced in tons of songs) is mentioned only in passing. More, um, damningly, Damn the Torpedoes, which is objectively the best album of the 1970s isn’t even included in the end-of-chapter playlist for 1979. What’s up with that? It’s like doing a list for 1967 and ignoring Sgt. Pepper.
Anyway, this is a bit of a grind. Grinding your teeth through the over-egged pudding of some chapters, and grinding your way through chapters about insignificant nobodies later on. I borrowed from the library, so I’m not too disappointed.